Eszter is a nature-based trainer, facilitator and career counsellor.

She first reached out for help with her Mailchimp automation. However, after our first call, we noticed that there' was much clarity needed in terms of her different audiences, her services scopes and her funnel strategy.

To solve that first, we started by having an in-person workshop where we brainstormed her services and audiences, checking which of them were suitable for whom (photos below).

Later on, we met online to use the newly gathered knowledge to organize her offers per audience and create a suitable and sustainable funnel strategy. 

We discussed her existent freebies, entry and premium (1:1's) offers, and noticed a missing opportunity for a medium tier one, focused on groups from a warm audience section.

At last, we also discussed how she could consider toning down on the freebies and entry offers, where she was spending most of her energy and not receiving so much return.

Ezster and I are keeping our collaboration up and running until now, where we are focusing on her channels and marketing offers.