Maybe you’ve had your website for years now— let’s say since 2017 or even before—and it’s just sitting there, not quite doing its job. If you ever had a website, you already know that the biggest struggle (after publishing it) is keeping it updated and relevant. But you’re not alone.
Many business owners struggle with the same issue, especially when they do everything alone. The digital landscape has changed a lot in the past few years, you changed, your audience changed, and what worked back in the day might not cut it anymore.
So, if you’re scratching your head wondering why your site isn’t pulling its weight, here are five reasons you should consider an update.
1. Your site isn’t SEO-optimized (AKA nobody can find you)
You could have the best product or service in the universe, but if nobody can find your website, it won’t do you any good. And if your site has not been updated recently, it’s probably not keeping up with current SEO best practices.
Search engines like Google have updated their algorithms multiple times in recent years. If your site isn’t optimized for these changes, it won’t show up in search results, leaving your traffic in the dust.
But the good news is: With a thorough SEO overhaul for your website, i.e. using current, relevant keywords, improving page load speed, and optimizing content for modern search experiences like voice and mobile devices, you are back in the game.
2. Your content doesn’t reflect you or your audience anymore
Businesses evolve over time, and so should their websites.
The content you wrote years ago may no longer align with your current offers or the needs of your audience. Also, if we can be honest, an outdated website seems sketchy, like an abandoned warehouse, filled with old boxes of content that don’t resonate with your audience AND won’t create a long-term bond.
To avoid this, update your website’s copy so that it connects to the ones that matter the most (your audience!), answering their questions and their needs.
That’s what proper copywriting does best: connects great offers with the right customers using the right message.
3. Your design is outdated
Yes, we know it’s not ideal (to say at least), but first impressions matter a lot, especially online.
If your website looks like the special effects from an episode of Doctor Who in 2005 (joking! I think it has it’s charm, and I love 9), your visitors might hesitate to trust in your brand before they even take a look around.
By refreshing your website’s layout to an intuitive, on-brand and mobile-friendly, you can enhance user experience and boost your business perception.
4. Your site isn’t focused on conversions
A site that doesn’t generate results often has one major flaw: it’s not designed to convert visitors into customers.
If your website lacks clear CTAs (calls to action), easy navigation, and thorough product or service descriptions, for instance, you may leave visitors hanging without knowing were to go next and if it is the right place for them.
You can identify this issue when you have decent traffic on your site, but it is not converting to sales or calls, so something is missing.
To solve it, you can implement conversion-focused copywriting strategies. This includes writing highly personalized copy that shows your relevance, positioning CTA buttons in strategic locations, and clearly guiding users to the next step—whether it’s making a purchase, getting in touch, or filling out a form.
5. Your site isn’t integrated with other digital strategies
Having a website isn’t enough anymore. To generate results, it needs to be part of a larger digital strategy that ties in other channels like social media, email marketing, and paid ads.
If your website is isolated, without clear connections to other customer touchpoints, you’re missing opportunities to create a complete and continuous experience for users.
Integrate your website with other digital actions. For example, optimize your landing pages for ad campaigns, create direct links to your social media, and use email capture forms to build your lead list.
Updating your website is the next step to growth
If you’re not seeing the results you’d like with your website, don’t throw in the towel just yet! In fact, it’s time to update it and turn it into a powerful tool for your business.
From design to SEO improvements, small tweaks can lead to big results. Your website should reflect who your brand is today, and more importantly, it should guide your visitors to become your customers.
If you want to learn how to boost your website’s copy and finally have the results you deserve, just reach out to me! Let’s work together to turn your website into your self-selling online hub.
