Blog

So, you’ve decided it’s time to create your website. But now what? “How do I even start? Should I start by getting a domain?” “What about hosting, do I use Wix, Squarespace, WordPress?” If you have no idea where to begin, don’t worry. This guide was made for you. As a copywriter and strategist working with international brands and entrepreneurs,.. Read more

If you flincht just from hearing the word “marketing”, no need to worry… You’re not the only one. I hear it so often from friends and fellow entrepreneurs. They (and probably you too) think that marketing is time-consuming, feels awkward and a bit shady, and the worst of all: it seems to bring in more work than clients. But is.. Read more

Maybe you’ve had your website for years now— let’s say since 2017 or even before—and it’s just sitting there, not quite doing its job. If you ever had a website, you already know that the biggest struggle (after publishing it) is keeping it updated and relevant. But you’re not alone. Many business owners struggle with the same issue, especially when.. Read more

A content audit can be a helpful tool to improve your brand’s overall experience and ensure that it aligns with your business goals. It is often used during transitions, such as when a brand is growing or going through a rebranding, or even when you are not hitting your goals. Let’s dig a little deeper into what a content audit.. Read more