Loja Pingo de Ouro - Copywriting

This very unique store from my small town started their online journey during the pandemic.

After close collaboration with Rafael, the e-commerce manager,
we performed a short survey with their clients per WhatsApp (highly used by Brazilians and their main source of communication with clients) and came up with the following challenges:

* Connecting to their ideal customer, which can be summarized as stylish women; 
* Recreating the buying experience online. Pingo (the store's nickname) is known for its close relation to customers, for its warm welcome and smart tips, as well as unique jewelry.

In order to do that, we audited the website UX and copy, created a new tagline for the brand ("Sua joia, seu estilo", which translates to "Your jewelry, your style"), created buying personas and came up with a communication guideline to be used in all client touchpoints.

Rafael also mentioned that most clients don't know how to take care of their silver jewelry. In order to solve this, we created a small card to be sent with every purchase, online and offline, and added this information to .

At last, since this is a family brand, we added a bit of the family history to an about page in their website.

Check the live copy here: https://www.lojapingodeouro.com.br/