You are the one that they want

Stand out, build a lasting bond and be the go-to choice for your market.

Oh-oh-oh, honey. ♪

 

Oh, the wonders of the online world... Isn’t it wonderful how everything sounds wishy washy and… kind of the same?

 

A bland message is definitely not helping your brand.

 

You don't want to be one more 'gray suit in the office' (like Amy' Santiago's invisible suit). I mean, why would you, when you could be a purple one*?

 

If everyone sounds the same, no one stands out.

 

And, if you don't stand out, why should they keep choosing you instead of your competitor?

 

*OK, it doesn’t have to be a purple suit, but it is a lovely color. And I highly recommend that you Google that reference if you didn't get it. Thank me later.

It's your time to finally stand out so your most special clients can see your brand's true color and start trusting you.

 

'Cause we are here for the long term, for the trust building and the deal closing. And repeat.

 

Just like my beloved house plants, a good audience needs to be cared for so it can propagate, stay with you for a long time... and keep growing.

 

Now... let's get rid of the "chat-gpblandness" and get you ready to grow, shall we?

From more of the same to one of a kind

Whether you are…

* not attracting clients who matter, who get you and value your work;


* ready to grow and know that professional copy can help you get there.

* busy with too much admin, decisions and meetings to go through, and need to free mental space for strategies (or some you time);

I’m here to help attract and keep the right clients understand the value you bring to the table and identify with it, so they can choose you. And keep choosing you.

 

We are here for the long term

Stand out and build a long-lasting
bond with your audience

✔ Connect with your audience by addressing their true values, goals and problems;

 

✔ Establish trust with cohesive and on-brand copy;

 

✔ Stand out from the crowd with relatable benefits and features;

 

✔ Build that shiny brand loyalty and make your clients keep choosing you!

 

You are the one that they want.

Choose your fertilizer

The content pruning day

content pruning-content audit
€800

Growing, going through a rebranding, or not hitting your goals? I got you.

You noticed that your content is outdated, off-brand, and in urgent need of a pruning, but just thinking about all the work that awaits you makes you flinch?

How about you hand it over to someone who loves that so you can do whatever suits you? (No kidding, I love it).

I will check your content to streamline your brand experience and fine tune your message.

It can be service pages, evergreen marketing campaigns, live email sequences...

Here is the content pruning day outline:

  • We start the 1st day by having a call to organize our to-do list;
  • I spend the day checking your content for inconsistencies and improvements;
  • At the end of the 1st day, you get an email describing all that will be changed;
  • After your approval early on the 2nd day, I start editing all the items;
  • You have your content fresh and on-brand just in time for your happy hour!

The greenhouse

greenhouse-website-copy-copywriting
from €1097

Is your website rotting in a corner of the Internet or, after all these years, it is looking like that section of your closet with gifts from your aunties that see you once every blue moon? It's time for a website refresh.

Let your website be your greenhouse, an evergreen hub where you can your brand with your audience, shows your value and keep selling.

Here is the greenhouse project's outline:

  • We start with a strategy session;
  • I then study your brand;
  • Then your competitors;
  • Then your clients (with interviews);
  • After research, I map the website's content;
  • And finally write (English/German/Portuguese);
  • In the end, I optimize it for SEO;
  • You get 2 rounds of review;
  • No more changes? Then I check for typos and errors;
  • Rise and shine! Your website is alive again.

The propagation

price per project

Email sequences to care for and propagate your client base.

Email sequences are great for course and service selling, freebies follow-up and welcome sequences.

How many emails are included, you ask? As many as you need.

An email copy project with me includes:

  • Strategy session
  • Brand study
  • Content mapping
  • Email copy
  • 2 rounds of review
  • External proofreading
  • Email tech set up
  • A/B testing
  • Campaign debrief
  • Client interviews (for sales copy)
Not listed? No problem. Let me know your needs and I will see how I can help!

Here's how it works

Contact

After you contact me via the form or email, you will receive an automatic confirmation email and I will get back to you no later than in 1 (business) day.

Talk

To make sure that I’m the right copywriter for you, we will have a 20-min, no-obligation talk to discuss your business/campaign goals and deadlines.

Admin

If we're a match, you will receive your proposal, contract, and commencement invoice via e-mail. All the next steps and important dates will be sent to you, so you always know what is going on behind the curtains.

Research

I will send you a questionnaire with the main information I need to start my research. Then, I will analyze what you sent me, research your product, brand, market, and clients, and we will make a call to agree on the strategy.  (It takes a bit of time first, but saves a lot later on the project!)

Writing

It's actual writing time! After I start writing the copy, I will send an early version to you so we can confirm it follows our previously agreed strategy. We adjust it,  if needed, and when the full draft is complete, if something seems off, you still have two rounds of revision (just in case).

Final check

The copy is sent for a final external review. 

Aaaand that’s a wrap! We have a final call to close the project.

Book a 20-min call and let me know about your next project or campaign

Packed, sealed, delivered, it’s yours!

Contact
Serving global businesses from Berlin, Germany

Phone: +49 15237980482
Email: marcela@pileacommunications.com

Office hours
Mon-Fri, 9:30 am-6:30pm (CET/CEST)

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