Enough with the same old same old

Go from bland messaging to your clients saying “hey, it’s for me!”.

Oh, the wonders of the online world... Isn’t it wonderful how everything sounds way too urgent and just…more of the same?

 

That is the opposite of what you want! Why be one more gray suit in the office (like Amy' Santiago's invisible suit) when you could be a purple one*?

 

In marketing, if everyone sounds the same, no one stands out.

 

*OK, it doesn’t have to be purple, but it is a lovely color and I do own a purple suit, ha!

 

That's probably why you are here.

 

You want to finally stand out so your most special clients can see your brand for what it really is.

 

You want to create a bond with them, the kind that lasts, establishes trust, and closes deals.

For that, we just need to find and show your purple suit, cause it's there. It's just buried in corporate shenanigans or chat-gpblandness.


Now... let's get rid of the all-the-same blandness and pack your copy with all that jazz, shall we?

Your solution isn’t just like the others, so why should your message be?

Whether you are…

* juggling multiple responsibilities and wearing different hats in your business and you notice you are not attracting those clients who matter, who get you and value you.

* worrying that your campaigns are not hitting your marks for the next quarter and just have too much admin and meetings to go through.

I’m here for you to get your message across, i.e., make the right clients understand the value you bring to the table and identify with it, so they can choose you. And keep choosing you.

Connect with your audience and make your campaigns shine with tailored messaging and copy.

From all the same to one of a kind

✔ Be recognized as an expert and sell to the right audience

✔ Establish trust by connecting to your audience’s true emotions and problems

✔ Speak the audiences lingo with relatable benefits and features

✔ Make your clients choose you and keep choosing you!

Choose your brand booster

The "oh no" to "oh snap!"
Copy analysis
€71

Confirm your copy works before you invest your goods or check what's wrong to avoid that big "oh no" after a launch.

Your copy analysis includes:

  • Full analysis of your copy
  • PDF report of the analysis
  • Video walk-through of the report
  • Q&A per WhatsApp/e-mail for 15 days
The international self-selling hub
Bilingual website copy

(3–7 pages)

€1250

Connect with your international audience, tell your brand story and show your uniqueness, all in one place. Let your website sell your work for you!

Your bilingual website project includes:

  • Strategy session
  • Brand study
  • Market research
  • Client interviews
  • Content mapping
  • Copywriting (English, German or Portuguese)
  • SEO
  • 2 rounds of review
  • External proofreading
The brand map
Brand messaging strategy
€500 (beta)

Map your way into your brand communication and marketing with a clear strategy.

Your brand map includes:

  • Interviews and market research
  • Tagline and elevator pitch
  • Social media and content guide
  • Brand voice + communication guidelines
  • Client objections and desires + personas
  • Brand story + mission, vision, values
  • Social media bio (long and short)
  • Competitor research + USP
  • Video walk-through of the map
  • Q&A per WhatsApp/e-mail for 15 days
the-brand-map-brand-messaging
The story that will read you real
Sales and e-mail copy
Per project

Guide the reader through the sale with a story.

A sales project with me includes:

  • Strategy session
  • Brand study
  • Market research
  • Client interviews
  • Content mapping
  • Copywriting
  • Options for A/B testing
  • 2 rounds of review
  • External proofreading
Not listed? No problem. Let me know your needs and I will see how I can help!

Here's how it works

Contact

After you contact me via the form or email, you will receive an automatic confirmation email and I will get back to you no later than in 1 (business) day.

Talk

To make sure that I’m the right copywriter for you, we will have a 20-min, no-obligation talk to discuss your business/campaign goals and deadlines.

Admin

If we're a match, you will receive your proposal, contract, and commencement invoice via e-mail. All the next steps and important dates will be sent to you, so you always know what is going on behind the curtains.

Research

I will send you a questionnaire with the main information I need to start my research. Then, I will analyze what you sent me, research your product, brand, market, and clients, and we will make a call to agree on the strategy.  (It takes a bit of time first, but saves a lot later on the project!)

Writing

It's actual writing time! After I start writing the copy, I will send an early version to you so we can confirm it follows our previously agreed strategy. We adjust it,  if needed, and when the full draft is complete, if something seems off, you still have two rounds of revision (just in case).

Final check

The copy is sent for a final external review. 

Aaaand that’s a wrap! We have a final call to close the project.

Book a 20-min call and let me know about your next project or campaign

Packed, sealed, delivered, it’s yours!

Contact
Serving global businesses from Berlin, Germany

Phone: +49 15237980482
Email: marcela@pileacommunications.com

Office hours
Mon-Fri, 9:30 am-6:30pm (CET/CEST)

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