The one behind the scenes
I am a linguist who decided to switch from classrooms to marketing. Now I use my language knowledge to help you create a long-term bond between your brand and your international audience.
Through strategic messaging, copywriting, and translation, I help brands that want to listen and connect to their people, those who identify with their message, their values, and their offers.
When I'm not working or reading, you can find me looking for good food in Berlin, testing out my espresso technique… and struggling to keep my houseplants alive.
- PhD in Linguistics and Portuguese at Universidade Estadual Paulista (Unesp)
- MBA in English translation at Estacio de Sá University
- Certified Copywriter
What I stand for
Care
I care about every word I deliver, about your brand, your customer, and the human experience behind buying and selling. I care that your ideal client feels seen by the text and thinks: “Finally, someone understands me!”.
Connection
I work with products and services that solve genuine problems and brands that want to connect to their ideal audiences. Every word and technique is used to facilitate this connection, not to force it. There is no "more of the same" marketing.
Trust
I commit to trust, and that implies saying many 'Nos'. I say no when I'm not the right person to work with you. I also say no when I don't believe in the offer. But my loud and sound 'Yes' goes to genuine products and services that want to create long-term relationships with their customers.
A few words about me:
I worked with Marcela several times and she proved to be a competent, cooperative, and reliable professional.
Julia Schaefer
Marcela is incredible; an inspiration that unites theory and practice.
Yáskara Camila Vandoni
Pilea who?
Pilea peperomioides is this little plant in the photo, the first one I had here at home when I started working in Berlin. It took a while, but she grew, has already been propagated, has had several “daughters” and continues to grow!
In English, Pilea is known as the "Chinese money plant" and, for me, it is the symbol of good communication:
When you combine good solutions with proper care, sunlight and pruning, they can grow beyond your imagination.
I can't wait to watch you grow.
Let me know all about your next project
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