The one behind the scenes
I am a linguist who decided to switch from classrooms to marketing. Now I use my language knowledge to elaborate messages that connect you to your ideal audience.
Through strategic sessions, copy, and translation, I help brands that want to listen and connect to people, to attract those who identify with their message, their values, and their offers.
When I'm not working or reading, you can find me looking for good food in Berlin, hunting for street markets, listening to podcasts... and learning how to keep my house plants alive.
- PhD in Linguistics and Portuguese at Universidade Estadual Paulista (Unesp)
- MBA in English translation at Estacio de Sá University
- Certified Copywriter
My values
Caring: I care about every word I deliver, about your brand, your customer, and the human experience behind buying and selling. I care that your ideal client feels seen by the text and thinks: “Finally, someone understands me!”.
Connection: I work with products and services that solve genuine problems and brands that want to connect to their ideal audiences. Every word and technique is used to facilitate this connection, not to force it. There is no "more of the same" marketing.
Trust: I commit to trust, and that implies saying many 'Nos'. I say no when I'm not the right person to work with you. I also say no when I don't believe in the offer. But my loud and sound 'Yes' goes to genuine products and services that want to create long-term relationships with their customers.
A few words about me:
I worked with Marcela several times and she proved to be a competent, cooperative, and reliable professional.
Julia Schaefer
Marcela is incredible; an inspiration that unites theory and practice.
Yáskara Camila Vandoni
Pilea who?
Pilea peperomioides is this little plant in the photo, the first one I had here at home when I started working in Berlin. It took a while, but she grew, has already been propagated, has had several “daughters” and continues to grow!
In English, it is known as "Chinese money plant". For me, it is the symbol of communication work. Good work needs fertile soil to grow, have a consistent brand, a style of your own, and a good solution. But when we align a job (yours!) with a good message (with watering, pruning, and fertilizer), we generate good results (more customers, money, recognition… your marker of success).
Let me know all about your next project
Check my newest blog posts
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